Our Sponsors
DANCE HAS NO LIMITS.
Our Sponsors
Christmas Magic 2026
A partnership that turns support into children’s smiles, unforgettable emotions and opportunities for young talent.
← Back to the festival- 650+ children and young dancers
- International participation Dance clubs and participants from Bulgaria and abroad.
- 1 a shared cause: children and dance
This Christmas we want to turn a hall into a place of magic — with sparkling lights, Christmas music and hundreds of children whose eyes will shine brighter than the Christmas tree as they receive their medal, their first cup and their applause.
Dance instead of the street
Sport and the arts are among the strongest answers to the violence, addictions and harmful online influence that reach children at an ever younger age. A child who trains has a goal, friends and a coach who believes in them.
Part of a lasting memory
By partnering with us you do more than present your business to the dance community and to families across the country — you become part of a memory a child will carry for a whole year: the moment they step onto the dance floor and win.
Our Partners
Thank you to all the companies and people who stand behind the cause of Christmas Magic and help us create unforgettable experiences for young dancers.
Your generosity gives us wings and inspires us to make our dreams come true!
Every one of our sponsors has made Christmas Magic 2026 possible.
Thank you for your kindness and for believing in young dancers.
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Best Foods
Best Foods – the taste that brings smiles
Behind every crispy crunch and every soft, fragrant croissant lie decades of experience and a love of good taste. Best Foods is part of the Ohonos Snack group. It makes brands loved by young and old alike, such as Lotto, Lotto Monster, Lotto Mega Nuts, Star Mix, Bestini, Jumbo Chips, Pop-o-Tops, Crunchy and Jumbo Croissant. Best Foods puts quality and natural ingredients first and turns every break into a little celebration. Just like on the dance floor: energy, joy and moments you want to share.
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Glavbolgarstroy
Glavbolgarstroy is an established name in the construction sector and a byword for professionalism, engineering precision and high quality standards. With long experience in delivering large-scale construction and infrastructure projects, the company combines tradition, innovation and a strategic vision for the future. Through its expertise and commitment to sustainable development, Glavbolgarstroy helps build modern infrastructure and a contemporary urban environment, creating lasting value for society.
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ROSHEN
ROSHEN – the sweet moments we remember
ROSHEN is one of the largest confectionery makers in the world. ROSHEN chocolates, sweets, wafers, biscuits and cakes are loved in dozens of countries, and in Bulgaria they are a familiar favourite in every family. Behind every product lie experience, carefully chosen ingredients and real care for quality. Because the best celebrations – like Christmas, and like dance – always have something sweet to share.
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Belchinsko Uchilishte Educational Activity Centre
Belchin village
The Belchinsko Uchilishte Educational Activity Centre is a place where Bulgarian traditions, crafts and customs come to life. Here children and school groups immerse themselves in Bulgaria's cultural heritage through engaging educational activities, creative workshops and encounters with skills passed down through the generations.
Visitors can try their hand at traditional crafts such as pottery, woodcarving, weaving, glass painting and pyrography, knead bread and make herbal ointments, and discover the beauty of Bulgarian folk dances.
The experience is rounded off with horse-drawn carriage rides and hikes to the medieval fortress of Tsari Mali Grad, where history and nature come together in an exciting adventure.
Every activity is a chance to learn by doing, develop creative skills and keep a living connection with Bulgarian roots.
Belchinsko Uchilishte Educational Activity Centre – a place where traditions are lived, skills are discovered and knowledge becomes an unforgettable memory.
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Belchin Spring Spa Complex
near Belchin village
Mineral-water pools, the Galla Placidia spa centre, the Izvorat restaurant, a hotel, an eco village and villas. For children — a warm indoor mineral pool, a play area and playgrounds.
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Park Belchin
Belchin village
A complex for relaxation, leisure and dining — a thermal pool, a jacuzzi, a children’s pool, a sports area and a restaurant for family gatherings and celebrations, about 40 minutes from Sofia.
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A1 Motor Park
near Samokov
A motorsport circuit of about 4 km with 15 turns. Track days, Race Taxi and Drift Taxi, driving and riding academies, and a bar and restaurant.
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Flora Boutique Hotel
Borovets
A boutique hotel 50 m from the Yastrebets gondola — suites and apartments, an adults-only spa and the ROOTS restaurant with a fireplace.
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Rila Hotel Borovets
Borovets
An alpine-style hotel with ski-in/ski-out access, a spa centre, a thermal zone, an indoor pool, five restaurants and three bars.
✦ Special offer for participants → Visit website - Arena Samokov Sports Hall
Arena Samokov Sports Hall
Samokov
Samokov’s multi-purpose sports hall with about 2,000 seats — the host venue of Christmas Magic 2026.
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Hotel Arena Samokov
Samokov
A hotel in Samokov welcoming the festival’s dancers, coaches and guests.
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Samokov Municipality
Samokov
The municipality hosting Christmas Magic 2026 supports the festival.
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Strent
A growth agency for brands on marketplaces such as Amazon, eMAG and Allegro — account management, advertising, content and entering new markets.
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INA Essentials
A family-run online shop for organic face, body, hair and dental care and natural foods.
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The Green Bear
A Bulgarian wellbeing brand — teas, food supplements, accessories and training and nutrition programmes.
Visit website - AIS Advertising Agency & Bookshop
AIS Advertising Agency & Bookshop
An advertising agency and bookshop — advertising, uniforms and everything for the office.
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After the festival
We will share the most exciting moments of Christmas Magic 2026 — photos, results, the excitement of the awards ceremony, and special offers from our partners for participants and their families.
Become a Christmas Magic partner
Your company can be part of an event that brings children, families and dance communities together around a positive cause.
We offer a range of partnership options — from General Partner to support in the form of products, services, gifts and prizes. Together we will choose the format that best fits your company’s resources and goals.
- Your company’s logo on our website and in the relevant promotional materials.
- Exposure on the festival’s social media channels.
- Visibility in the hall and on the entry pass, depending on the chosen package and on what is technically feasible.
- The chance to present products, services, gifts or special offers to participants and guests.
- A mention by the host at the opening, during the festival and at the closing ceremony.
- An advertising banner, roll-up, stand or photo zone in the hall.
- The chance to present awards on the partner’s behalf, including prizes in kind that carry the partner’s logo.
- Seats in the VIP area beside the dance floor and a certificate of appreciation.
- For the General Partner: “Title Partner” status, a short welcome speech at the opening and the honour of presenting the festival’s grand cup.
- After the festival: a report with photos on the support received and how it was used.
- A custom package — a financial, in-kind or media partnership, or a combination tailored to your company’s goals.
The specific benefits depend on the agreed partnership package.
Deadline for including logos in the printed materials: 10 November 2026.